A dynamic identity system that would reflect munchies simple and playful tone of voice. The concept behind the logo and visual identity was inspired by the natural experience of eating an ice cream cookie sandwich — where the ice cream often slips out from between the cookies. To capture this playful, organic moment, I incorporated intentional ‘misregistration’ into the design. This meant purposefully displacing colors and graphical elements to evoke that sense of movement and imperfection. The playful "off-kilter" design language was applied consistently, with dynamic typography and layered illustrations that feel as spontaneous as the treat itself. Each element was carefully crafted to reflect the lighthearted, fun nature of the product, setting the brand apart with a distinct, memorable visual identity. Deliverables — Art direction, digital, graphic and motion design.